September 19, 2018

Tri-Town Youth Services Adopts New Logo

TTYS New Logo

TTYS New Logo

When Tri-Town Youth Services updated its logo recently, it dug deeply into the history of the region.  Chester, Deep River and Essex were all towns in the Saybrook Colony up until 1644.  Repurposing a simple border element found in the original Saybrook Colony coat of arms, the rendering is both geometric and symmetrical, motivational and energetic, and speaks to a sense of deep history and community pride that is evident throughout the tri-town area.

“Our goal is to promote health, wellness, strength, and collaboration among our youth, families, community institutions and organizations,” says Tri-Town Youth Services Director Gail Onofrio.  “We may be three towns but it is our intentional, supportive interconnectivity – cultivated by all of us for all our kids all the time – that ensures that the whole tri-town community thrives.”

The process of developing the new logo itself involved youth and adult community members’ participation in focus groups, the engagement of the brand development and design organization, co:lab, which works exclusively with organizations committed to social value.  Sandy Vaccaro of Smart Graphics has designed the agency’s new letterhead and business cards.  The new logo arrives just in time for Tri-Town Youth Services to celebrate its 30th anniversary this fall.

Tri-Town Youth Services continues to coordinate and provide resources needed to make positive choices, reduce substance abuse, and strengthen the relationships that matter most.  Discover programs and information for families, as well as opportunities for community collaboration, at www.tritownys.org

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