January 25, 2022

The-e-fair Offers Deep Discounts on All Things Local, Plus Fun, Food, Music & More, Jan. 29

If you are looking for something to brighten up these cold winter days, mark your calendar now for Saturday, Jan. 29 when the-e-fair is being held.  This event is being organized by the dynamic Erica Tannen, who publishes the universally popular e-list, and will take place at Sonalyst Studios in Waterford. 

The-e-fair features Indie Fashion, local food and rising musical talent and offers the opportunity to enjoy deep discounts on designer clothes, accessories, jewelry, food and more.  It could aptly be described as an alternative mall open for one special day only!

For the last two years, the-e-list has presented the Insane Insidewalk Sale, a highly successful, extreme shopping event, which over 900 Shoreline shoppers attended.

This year, the-e-fair, a mid-winter festival and celebration of all things local, will be held in a 15,000 square foot sound stage at Sonalyst Studios, one minute off I 95 in Waterford (exit 81).

Thirty Shoreline shops and designers will be selling their wares at 30 – 75% off retail prices and a cadre of food trucks including The Cupcake Truck, The Grilled Cheese Truck and The Beach Street Sandwich Truck will also be on hand.

Plus some of the Shoreline’s best restaurants, including The River Tavern at Chester and Liv’s Oyster Bar in Old Saybrook, will be tempting your palate.  Local beer, wine, coffee and chocolate milk will also all be offered.

Two concerts round out the day, the popular Mystic band Barefoot Truth will perform at 1 p.m., and rising NYC star Rene Lopez will take the stage at 4 p.m.

The event runs from 11a.m. to 7 p.m. and includes activities to keep the entire family amused including a photo booth, henna tattoos, a craft booth staffed by the educators at the Florence Griswold Museum, and more.

In the event of snow, the-e-fair will be held Sunday, Jan. 30, at the same time.

Entry tickets are $15 or $10 for teens and free for kids

Editor’s Note: Sonalyst Studios is located off I 95 at exit 81, 215 Parkway North, Waterford, CT.  For more information and a list of participating retailers, visit www.the-e-list.com/the-e-fair