January 21, 2022

Young’s Printing to Donate $1 to United Way for Every “Like” on Facebook

Now through June 30, 2012 Young’s Printing of Middletown will donate $1 to Middlesex United Way for every new “like” on the organization’s Facebook page. To like Middlesex United Way, go to www.facebook.com/middlesexunitedway.

Dan Litwin, President of Young’s Printing says he had several reasons for liking the “like” cause-marketing program. “For one,” he notes, “We felt that, simple as it sounds, a “like” can transform someone into a more engaged supporter. So we liked being behind a high return on investment initiative.

“Second, we felt there was a positive brand spin for our business, as we are perceived as a more traditional company, and Facebook is still considered a forward-looking vehicle. We were able to piggy-back the United Way requests to “like” them on our existing email blasts, and will do so on print pieces as well very cost-effectively. Finally,” Litwin continues, “United Way’s brand is strong, and association with it is always good business as far as we are concerned.”

Cause-marketing programs such as this provide businesses the opportunity to align with United Way and make a contribution while increasing their own goodwill and visibility. The company and United Way work jointly to develop a marketing plan and to promote the program.

Middlesex United Way is advancing the common good by creating opportunities for a better life for all. Our focus is on education, income, health and housing – the building blocks for a good quality of life. United Way recruits people and organizations that bring the passion, expertise, and resources needed to get things done. You are invited to be part of the change by giving, advocating and volunteering. That’s what it means to Live United.

Middlesex United Way is a locally-based organization serving the towns of Chester, Clinton, Cromwell, Deep River, Durham, East Haddam, East Hampton, Essex, Haddam, Killingworth, Middlefield, Middletown, Old Saybrook, Portland, and Westbrook.